Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are extending their leadership in this area, I sat down with Alex Counsell, the Web Marketing Manager at Le Cordon Bleu.

Alex is an advertising and marketing professional with over 20 years experience in agencies and big-brand corporate marketing teams. After a career in London, he moved to Australia and has since helped some of Australia’s biggest brands optimise their digital sales & marketing strategies including  SeaLink Travel Group, Le Cordon Bleu and Bunnings.

In today’s episode of Be The Drop, Alex discusses how digital advertising has evolved and the critical importance of integrating your advertising messages into your organic content. Alex also shares a truckload of valuable advice and tips on how to be successful in marketing.  

Web Marketing with Alex Counsell

“In marketing and creative ideas, it’s important to bring simplicity to your messaging.”

Listen now to the full episode to hear Alex’s tips to build your business presence online:

In this episode on Web Marketing, you will learn:

  • The simpler you message, the stronger it becomes
  • How digital advertising has evolved
  • The importance of integrating sales messaging into organic content
  • Say YES to networking to become a communicator of influence 
  • Know your own mind and have confidence in yourself
  • The importance of timing – choose your moment
  • Why you need to know how to report marketing ROI to management

“Be patient. Things take longer than you think.”

If you want more information on How to Improve The Perfomance Of Your Website, check out this blog that’s part of our SEO basics training – it will help you work on improving your Google ranking.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.


Amelia xx

Le Cordon Bleu

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