As consumers we now access increasing amounts of digital content, across more platforms and on more devices. How, when and by whom your content is accessed can now be tracked and analysed in many clever ways. Yet many businesses are overwhelmed when tasked with understanding data to improve communication.

With a background in web design and digital strategy, Erica Stacey, founder of Scout Digital has built her business to help prepare her clients to do their best online.

In a constantly evolving digital world, Erica increasingly found, that it is training her business clients need. So she now delivers a range of half day digital courses, including Google Analytics, SEO and social media advertising.

In today’s episode of Be The Drop, we discuss digital strategy, the value of data and its relationship to storytelling, and Erica reveals how to avoid feeling swamped by the ever-changing digital world.

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Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

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