Today, we live in a world of fake news and alternative facts – an infodemic where decisions are made on emotion not evidence. In worldwide coverage of the covid-19 pandemic, there has been increasing misinformation about coronavirus we have seen a wide range of the world is full of misinformation. As consumers and concerned citizens, where do we go for trustworthy information?
My guest this week, Lisa Watts, describes herself as a long-term “news junkie”. Having held multiple senior roles in digital media, when the idea for The Conversation news was pitched to her, it was immediately compelling. Now with more than 10,000 donors, The Conversation is a news outlet operating on a not-for-profit basis, bringing independent, research-backed journalism to the general public.
In episode 195 of Be The Drop, recorded LIVE from Pause Fest, Lisa and I discuss the death of traditional media, the birth of The Conversation news outlet and she reveals how her not-for-profit team got their fledgling platform out to tens of thousands of fellow news junkies.
“The public is realising that if you want public interest journalism, you have to pay.“
In this episode on The Conversation news, you will learn:
- About the destruction of the traditional media model
- The rise of fake news and the financial commitment that arises out of that
- Why there are more options than ever for businesses to get their message out
- Lisa’s tips for generating interest in your brand or business
- Exactly how Lisa and The Conversation have built their audience
- A bit about The Conversation’s fundraising tactics as a not-for-profit
- The secrets behind turning highly technical, scientific research into something accessible
“I met somebody in a cafe, who told me about an idea and I thought it was so good that I had to get involved!”
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Cheers!
Amelia xx
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