Technology and Customer Empathy with Nick Crocker

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Interview with Australian entrepreneur Nick Crocker

Technology and Customer Empathy with Nick Crocker

When you know what you want, decision making is easier. The hard part is figuring out what you want. Embracing the confidence in your decision making, allows you to enjoy wherever your the journey takes you. Someone who knows this through experience, is Australian entrepreneur Nick Crocker, who I had the pleasure of interviewing at Southstart 2019.

Nick is a General Partner of Blackbird Ventures. His entrepreneurial tale started when he launched We Are Hunted, software that continuously scanned the Internet to identify the hottest new music. Having caught the startup bug, Nick then launched a digital healthcare company. As someone who was rubbing shoulders with the likes of MySpace, Foursquare, Flickr and Tumblr in 2009’s Silicone Valley, and has written a blog posts with almost 900,000 reads, Nick has many stories to share.

In today’s episode of Be The Drop, Nick reflects on his extraordinary entrepreneurial journey, including selling his business to Twitter. He discusses the huge impact on his career that being surrounded by tech startup legends had and he shares his thoughts on the challenges tech companies have in demonstrating real empathy towards their customers.

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Nick’s episode was recorded LIVE at SouthStart in Adelaide – a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you’d like to learn more about SouthStart.

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Check out this episode!

Amelia Veale

Amelia Veale

Amelia is the Chief Storyteller at Narrative Marketing. She has a passion for improving brand connection for brands and their customers, through story.