Welcome to Episode 52 of Be The Drop – a weekly podcast that investigates the power of storytelling in marketing, to super-charge your business.

September marks 3 years since I started my Narrative Marketing business journey, from humble beginnings as a sole trader to a company employing staff. And this week’s episode also marks one full year of the podcast!

To mark these exciting milestones, today I am joined by Jojo Furnival and Chris Warman from my super talented team! We discuss and share insights from the past year of podcast guests plus our own learnings from producing content for Be The Drop and clients.

In today’s episode, we discuss the importance of storytelling in building customer connections, the relationship and value of both words and visuals in brand story, and we reveal our top tips for how to support your face-to-face business relationships with digital communication…


“We learn through stories. Storytelling in marketing is a powerful way to get a message across.”

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Listen to this episode to hear the Narrative Marketing team talk about the power of storytelling in marketing:


In this episode you will learn:

  • About the power of storytelling in marketing
  • How to build business relationships and  drive sales
  • The relationship between words and visuals
  • Powerful business insights from 1 year of the podcast
  • Real examples of big businesses using storytelling effectively

“If you’re going to make content, you need to know for what platform you’re making it.”

I loved reviewing and discussing our learnings over the past year. As far as we’re concerned, there really is no tactic more powerful than storytelling in marketing. But don’t just take our word for it. Check out some of the brands we think are doing it really well: Qantas; Beerenberg.

To learn more about how to use LinkedIn to nurture your business relationships, Send us a message on Facebook  about our LinkedIn Training options. Or keep scrolling for  OUR FREE THANK YOU GIFT! 

I can’t wait for the next installment to bring you more insights into the power of storytelling in marketing, and tips to make you a better brand storyteller.

Everything we discussed makes sense to me. But does it makes sense to you? I’d love to hear your comments!  And if you want more behind the scenes stuff and bits not included in the show, follow @be_the_drop  on Instagram or Twitter.

Amelia xx

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! 

At Narrative Marketing, we’re passionate about super-charging your business through the power of storytelling. Get in touch to see how we can help you with your marketing strategy, or digital content, or head to  our Facebook page  for more tips and videos.


Want help with your digital content?  Ask us about our video, blogging, and digital strategy services!


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Storytelling In Marketing As Your Successful Approach In 2017 - Free Training!


Want more business storytelling tips and tricks, or how to’s to help you do your job?  We release new content each week! For free marketing resources…

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