The digital landscape has changed dramatically in the past decade. Instagram, for example, was launched in October 2010. Now, it’s estimated to be worth more than $100 billion. There’s a whole category of people who earn their living by being Instagram influencers. Digital makes up roughly half of all advertising spend. But with all this transformation has come data privacy issues, cyber-bullying and the birth of social media law.
Paul Gordon, is a Partner at Wallmans Lawyers. Paul is one of the few lawyers in South Australia specialising in social media law, which he has been doing since 2012, which in social media years is a long long time. In fact, that takes us right back to when Facebook bought Instagram.
In episode 190 of Be The Drop, Paul talks about some of the challenges businesses face in today’s world of social media. He outlines key issues to be aware of when sharing content online, plus insights into how social media law is keeping us safe and engaged online.
“Social media is a megaphone. The sense of community is amazing, but errors in judgement can be amplified hugely.“
In this episode on social media law, you will learn:
- The complexity of trying to fit old laws to new technology
- A bit about memes, copyright online, defamation and social media law
- Some of the pro’s and con’s of social media as a tool
- The impact of data privacy legislation like GDPR on individuals and businesses
- What businesses need to do if they’re offering products or services to Europe
- Exciting developments in the law that are designed to keep us safe and engaged online
- How social media can be used as a tool for effective crisis management
This episode was recorded prior to the COVID-19 outbreak, since then Paul has begun to produce specific content to help with legal questions associated with COVID-19. His first video covers: COVID-19: Can I or (can my clients) cancel a contract?
“I know that if I’m authentic and honest with people, I will succeed.”
Are you an Australian entrepreneur who is considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.
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