Plenty would say that social media and business have a reluctant relationship. But my podcast guest this week, Brent Hill, is a firm believer that brands should be as social as possible. And as human as possible.
As Director of Marketing at SA Tourism Commission, Brent Hill is committed to promoting Brand SA overseas and interstate. Two years ago, Brent took the job with the mission to eliminate people saying, “there’s nothing on in Adelaide.” Already, he has seen South Australia listed by Lonely Planet in the top 10 places to visit.
In today’s episode of Be The Drop, we discuss the importance of social media, essential strategies and metrics for successful marketing, and Brent reveals how South Australia is fast becoming a favourite tourist destination…
“It’s about 95% strategy, 5% execution. But be careful not to over analyse.”
Listen now to this podcast episode to get incredible marketing advice from one of South Australia’s top industry experts (share this on Facebook!):
In this episode you will learn:
- To know your audience and adapt your strategy accordingly (our handy buyer persona tool will help you with this!)
- How to build a brand and work with influencers
- The balance of reach vs. targeting
- Important elements in measuring ROI
- The roles of data and conversion in marketing
“Social media is relationship building. Our brand interacts with our community in a human way.”
It was great to chat to Brent not only about the relationship between social media and business, but also about the vibrancy and accessibility of Adelaide and surrounding regions. As an Adelaide Hills girl, I’m passionate about celebrating this great State of ours and telling the stories that demonstrate why it’s so special.
I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything we discussed in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments!
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