Relationships & Storytelling In Sales with Paul Kitching

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Paul Kitching: Expert At Storytelling In Sales

Relationships & Storytelling In Sales with Paul Kitching

In Australia, the word ‘sales’ can sometimes have a negative connotation and yet, it is the foundation of building a successful business and the process by which customers can access products and services that they need or want. My guest this week, Paul Kitching, has mastered the skill of delivering positive sales experiences.

An expert at selling, PK learnt his craft in the 1980’s via excellent customer service and sales training at retailer, Country Road. PK then went on to have a distinguished career in media sales. Now Business Development Manager at Fuller, PK refers back to his Country Road training to this very day.

In today’s episode of  Be The Drop, we chat about the importance of relationships and storytelling in sales, and PK reveals his top tips for super-charging your business networking.

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Check out this episode!

Amelia Veale

Amelia Veale

Amelia is the Chief Storyteller at Narrative Marketing. She has a passion for improving brand connection for brands and their customers, through story.