The digital content landscape is a noisy space that is constantly evolving. The rate at which this marketing space changes often leaves businesses and marketers with their heads spinning – myself included!

So this week, I sit down with my Narrative Marketing team member Jojo Furnival to share some key tips that we’ve learned about how to achieve success with online content.

Jojo and I have been blogging for business for many years, we have witnessed firsthand the evolution of digital content and online search. We strongly believe that storytelling is the best way to foster genuine engagement, and also stress that in the digital age, businesses can’t approach written content without seriously considering Search Engine Optimisation.

In today’s episode of Be The Drop, we discuss the importance of optimising digital content for both search-ability and readability, we break down some of the jargon terms associated with content optimisation and we also review what you can do to improve your content visibility, so more people will find you online.

“There is no silver bullet solution. Focus on long term goals and take deliberate steps to get there.”

Listen now to this episode to absorb Amelia + Jojo’s top advice to improve your digital content:

In this episode you will learn:

  • The importance of having a blog on your website
  • So you have fabulous digital content but can it be found?
  • Tips for improving your website visibility 
  • What some of the jargon jargon terms like SEO mean
  • How to avoid being overwhelmed when optimising your digital content

To explore these topics in more detail, join our Storytelling Superheroes Facebook Group where you can ask the team at Narrative Marketing any questions you have.

“To avoid data overwhelm, pick 1-2 key metrics and focus on improving them first.”

I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments! 

For subscription and channel details and links, scroll to the bottom.


Amelia xx

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

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