On-demand content is now the preferred option for many consumers. Like Netflix is slowly strangling free to air TV, podcasts are slowly taking over space previously controlled by the commercial radio market. The difference – podcast, as on-demand content, allow listeners to chose when, where and what they listen to.

Tim Whiffen is a producer for the Auscast Network, and the co-host of three podcasts, Blind Insights, That Wall Street Guy, and STRATEGIKON. After learning interviewing skills through a media degree, combined with 5 years of radio work, Tim has a passion for sharing knowledge and discussing ideas.

In today’s episode of Be The Drop, Tim shares his podcast experiences, from how to distribute, to predictions of where the platform is going, as well as the qualities required for making good podcasts.

On-demand content with Tim Whiffen

“Podcasts are a great way to discuss ideas. Podcasts enable people to learn and expand their knowledge through the stories of others.”

Listen now to the full episode:

In this episode about on-demand content, you will learn:

  • Technical considerations of podcasts as a platform
  • Why finding mentors is an important learning tool
  • How discipline is a powerful tool to achieve your life goals
  • A prediction on the future of podcasts
  • How podcasts can help your brand within culture
  • What to expect from audiences when using podcasts to communicate
  • A pragmatic approach to finding your calling
  • How open-mindedness is important to your journey as a communicator

“Find inspiring people. Through inspiration we find the qualities we want in life and business, when someone shows you the way.”

Amelia Veale and Tim Whiffen Talk On Demand Content


Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.


Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au