Instagram marketing is one of the many evolving areas of social media platforms, apps, and tools now available for businesses to communicate with their customers. With many regular changes, it can be difficult to keep abreast of how best to use these technologies to expand our business reach and build authentic connections.

Jumper Media is an adaptive business, delivering digital marketing expertise, with a focus on Instagram. Ian Ryan has worked with Jumper Media since its humble beginnings as a team of four, to a company with now over sixty employees, all working to help their clients get a handle on their digital content marketing.

In today’s episode of Be The Drop, Ian and I discuss the digital content landscape, and the expansion of Instagram marketing. Ian also shares some hot tips for creating engaging Instagram content, the current trends of the platform, and how Instagram stories are helping build deeper connections.

Ian Ryan Explains Instagram Marketing

“Think about value, how are you adding value to your audience? What’s going to make them come back to visit your posts again?”

Listen now to the full episode:

In this episode on Instagram marketing, you will learn:

  • The use and benefits of marketing on Instagram
  • Why outsourcing is supports success
  • How to cut through the noise on Instagram
  • The advantages of quality posts over quantity of posts
  • How to use Instagram stories to engage your audience
  • Why extreme curation is becoming an outdated practice
  • Ways to use hashtags and which ones to pick
  • Tools at your disposal to engage beyond posting and commenting

“Remember to be social on social media. Post content and then follow up with conversations to build a relationship with the customer.”


Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.


Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

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