All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell. 

Sometimes it’s as though “sales” is a dirty word. But it’s not! And even if your business doesn’t have a dedicated salesperson, there are some changes you can make that will help sharpen your sales focus – in a natural and organic way.

In today’s episode of Be The Drop, I break down 3 key storytelling techniques to supercharge your sales process. I also discuss the importance of building a sales mindset for your business that aligns with your culture, and is true to your story to deliver bottom line results

“We’ve all bought something when the value and customer service has been so good, we’ve told friends to get one too.”

Listen now to this episode to learn how to sell using stories:

In this episode you will learn:

  • How to sell and avoid customers feeling ‘sold to’ 
  • Examples of how to use storytelling in sales situations
  • How to develop non-cringeworthy sales language
  • The correlation between your stories and your customer

To explore this topic in more detail, join the discussion in our Storytelling Superheroes Facebook Group.

“To deliver marketing stories that sell, you need to develop a business culture around a sales mindset.”

I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments! 

For subscription and channel details and links, scroll to the bottom.

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