I am a storyteller. For as long as I can remember I have loved the potent power of telling stories, but it wasn’t until I was living in the outback mining town of Broken Hill that I started to understand the much greater impact of storytelling.

It was there, set against the burnt red earth, blistering sun and endless blue skies that I began my journey towards a realisation that storytelling is a vital element in all areas of our lives, including business.

In today’s episode of Be The Drop, I explain how I came to understand the power of storytelling, in life and in business. As with many good stories, I must start at the beginning, by telling you the story of my awakening…

“Stories give our lives context. They help us to relate and connect.”

Listen now to this podcast episode to hear how Amelia came to devote her life and business to storytelling:


In this episode you will learn:


  • The story of my awakening to the power of storytelling
  • How much I owe to the aboriginal communities of Broken Hill
  • Why storytelling and marketing go hand in hand
  • How the power of story is effective in business

“Stories are the most powerful tool any of us has in cultivating connections and real success.”

Thank you for listening! You can also subscribe to Be The Drop in a number of ways (see below).

We investigate modern storytelling and its applications in a business context, bringing you insights and tips to help you improve your brand communication. We release new content each week!

If anything doesn’t make sense to you or you have any feedback, I’d love to hear your comments. 

Do you want to unlock the power of storytelling?

Register for our FREE email program to learn how to engage your audience + turn them into customers.

Want more storytelling tips and tricks, or how to’s to help you do your job?  Join us for our weekly Be The Drop podcast – we release new content each week!

FOLLOW Be The Drop podcast on Apple Podcasts here

FOLLOW to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au