Women make up 51% of the Australian population however, there is not 51% representation of female leaders in business. We know that many women, and men, want equality, so it’s now time to move beyond talking about it, and to actually make headway in bringing about gender equality.

The Edge PR is run by two female leaders who are on a mission to celebrate women in their professional lives, with media and leadership training, and by revolutionising female representation in mainstream media coverage. Tamsin Simounds and Amy Chandler are entrepreneurs and seasoned professionals in leadership and public relations.

In today’s episode of Be The Drop, Tamsin and Amy explore the next steps for female leaders in business who want to get their voice heard and become effective leaders. The dynamic duo also discuss their approaches to business and reflect on how they came to form, The Edge PR.

Tamsin and Amy, Female Leaders In Business

“My biggest challenge was feeling an imposter syndrome. We need to reframe our perspectives, face the fear and lean in, to failure.”

Listen now to the full episode:

In this episode on Female Leaders In Business, you will learn:

  • How to appreciate your skills and avoid self-doubt
  • Why preparation and motivation is important for achieving goals
  • How to use LinkedIn and communicate effectively in your professional circles
  • What females don’t always realise about leadership
  • How females overachieve, and are under-represented
  • The opportunities and resources available to aspiring female achievers
  • Why the fight for gender equality starts with action, not commentary
  • Processes to help break up the email barrage

“Ask 5 people in your circle what your greatest asset is. This will clarify your greatest assets, and give you confidence in that knowledge.”

Tamsin and Amy, Female Leaders in Business


Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

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Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

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