Social networks like Facebook are sophisticated, data-fuelled marketing machines. For businesses looking to build audiences on these platforms, ‘winging it’ is not a strategy to generate positive results. With the help of this week’s guest, I’m delighted to share proven strategies for successful Facebook marketing for small business.
Annelise Worn is a marketing agency CEO, business owner which she juggles as a Mum to three kids. It was the latter of those roles that inspired her to start her own business and become a business strategist and marketing mentor, advising and empowering other people to make their business fit into their life, not dominate it.
In episode 204 of Be The Drop, Annelise discusses the importance of evaluating what you dislike about your industry to figure out how you are going to do things differently. She also shares a range of invaluable Facebook marketing for small business tips and tactics – these are tried and tested, actionable strategies that you can implement.
“Don’t try and be everywhere. Think about your audience and their buyer journey, create a plan and stick to it.’“
In this episode on Facebook marketing for small business, you will discover:
- Why you shouldn’t necessarily be boosting your Facebook posts
- Specific tactics for small businesses wanting help with Facebook marketing
- How to take a strategic approach to social media
- Free groups and courses where you can learn to how to run Facebook ads
- The role of stories in social media marketing today
- Annelise’s tips for developing your authoritative social media voice
- How to be strategic about creating and repurposing content for economy of scale
- A bit about organic vs. paid approach to social media
“A lot of social media is about the long game. Don’t be discouraged by the Insights.”
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