Working in marketing, I’m often asked about the balance between creativity and strategy – which is more important? How do businesses harness creativity in a strategic way? But they’re not ‘chalk and cheese’. They’re not opposites that somehow need to be brought together. Someone who knows this better than many, is this weeks guest, Shingy.

David Shing – or Shingy as he’s more commonly known – is a Digital Prophet. In basic terms, he contextualises behaviours and trends for brands within the digital landscape. He advises how to have great ideas that bring brands more value – so creativity and strategy are in his makeup. But with a background in design, media and marketing, the real superpower Shingy has at his disposal is his unquenchable curiosity.

In episode 183 of Be The Drop, recorded LIVE from Pause Fest, Shingy provides tips on how to unearth great ideas, he reflects on the definition of craft and being a craftsman, plus we have an interesting debate about storytelling and the power of curiosity.

Shingy discusses creativity, strategy and story

“If you don’t have curiosity, you can’t invent.”

In this episode with Shingy, you will learn:

  • How the definition of “craft” has changed over the course of David’s career
  • The “re-cycle” of technology and attitudes towards it throughout the generations
  • The interplay between creativity, strategy and structure
  • The concept of story-yelling as opposed to sharing meaningful stories
  • The difference between what humans can do vs. robots and how we use that to prepare for the future
  • The multidimensional power of human curiosity and how to revitalise it in adults
  • The secrets to unearthing great ideas in the boardroom

“Anything that’s thoughtful, that allows us to be more conscious, that’s the technology I care about.


Are you an Australian entrepreneur who is considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.


Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

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