Cooperative and Mutual Enterprise is a business model that not all people understand – even people who are actually members of one. In this model, customers earn their right to influence the organisation, not for direct investment, but with their custom. It’s a model that is becoming more popular along with the rise of social enterprises.

The Business Council of Cooperatives and Mutuals is an organisation that promotes, advocates, and represents Cooperative and Mutual Enterprise (CME). 8 in 10 Australians are involved or are customers of a cooperative or mutual, and Melina Morrison the CEO of BCCM is agitating legislators and regulators to raise awareness of the value of this business model.

In today’s episode of Be The Drop, Melina explains the benefits to both consumers and our economy. She share stories of communities who are uniting and through Cooperatives and Mutuals, to increase accessibility of renewables, health services, housing, and many other significant functions.

Melina Morrison Explains Cooperative and Mutual Enterprise

“Trust is all about an emotional connection between individuals, and mutuals bring individuals together to create authentic business.”

Listen now to the full episode:

In this episode on Cooperative and Mutual Enterprise, you will learn:

  • How Cooperative and Mutual Enterprise models work
  • What consumers stand to gain from engaging with CMEs
  • How to regain or establish trust in business
  • What resources are available to you to lobby for your sector or business
  • Why you should consult and involve your stakeholders
  • How to educate the public about your business model and brand story
  • Why you should participate in the CMEs you already buy from
  • What collective branding can do for your story-telling capability

“Our Cooperative and Mutual Enterprise members represent some of the most well known Australian brands, however their business model isn’t well known.”


Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

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Amelia xx

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