Chester Osborn is a natural born storyteller! Known for his loud shirts, which he claims are a “good hangover cure”, Chester started working in the family winery when he was only seven years old.

Today, d’Arenberg has 130 years of winemaking heritage to its name, it is the largest biodynamic grower in Australia, and Chester is known as the visionary creator of the d’Arenberg Cube.

In today’s episode of Be The Drop, we discuss the importance of colour, the power of a story that is unforgettable, and Chester reveals the secrets to his creative success…

“Life should be full of colour and fun.”

Listen now to this podcast episode to hear Chester Osborn’s extraordinary stories:

In this episode you will learn:

  • All about the history of d’Arenberg + its layers of brand narrative
  • The significance and subliminal messaging behind different colours
  • The role d’Arenberg’s personal story played in taking the brand international
  • About the weird + wonderful features of the d’Arenberg Cube
  • Chester Osborn’s wackiest stories, including the time he took all his clothes off on stage!

“I visualise in 3D. The moment I saw the Rubik’s cube, I knew it would make a great building.”

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I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything we discussed in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments! 

For subscription and channel details and links, scroll to the bottom.


Amelia xx

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

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