Cathy Beaton is an incredible woman. As South Australian State President of Vinnies, her work is integral to the positive impact that Vinnies has on the thousands of homeless people in South Australia.

This is a cause that troubles me deeply. So this year, I will once again participate in the CEO Sleepout, spending the night outside, on the street in the cold and wet of mid winter, to raise funds and awareness for the plight of the vulnerable and needy within our community.

In today’s episode of Be The Drop, we discuss the power of working together, what volunteering means to her, and Cathy reveals how you can make a difference to those in need within your community

Cathy Beaton on Be The Drop

“I’m driven by that personal connection and reminders of the bigger picture.”

Listen now to this episode to hear Cathy Beaton’s story:

In this episode you will learn:

  • How Cathy’s role represents Vinnie’s throughout SA
  • Real life stories from helping in the community
  • That serving others gives benefit back to you as well
  • How to see positivity within hard times
  • Why you should give the CEO Sleepout a try

“No need is too great. We will always go where the need is.”

DONATE TODAY. All donations, big or small, greatly appreciated ❤️

I can’t wait for the next instalment of Be The Drop, to bring you more business tips and insights into brand storytelling. Everything in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments! 

For subscription and channel details and links, scroll to the bottom.


Amelia xx

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