Once upon a time, there was an awesome company founded by a passionate individual. But nobody really understood who she was or why her business was great… Unfortunately, this reads like the first two lines of most small business stories. You started a business...
In the last Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it is essential. But ultimately, in business, you’re looking to make sales. You are offering products or services that are of value to your...
In the last Storytelling Program blog post, we talked a lot about you. It was all about WHY you do what you do. This is super-important in developing your business story. But the other equally important side of this equation is your audience. So, in this blog post,...
The most successful organisations and compelling business stories all have something in common. They understand not only what but why they’re doing business. In this blog post, we take a look at the WHAT, HOW and WHY of your business… WHAT, HOW, WHY I love...
Brand storytelling is not a new idea. Top brands like Apple utilised the power of story marketing back in 1997 with its Ad, Here’s To The Crazy Ones. Over recent years, we have seen an increasing number of impactful and inspiring brand storytelling examples. We...
You may be wondering why we talk about the power of story so often; and what “unlocking storytelling superpowers” actually means; and exactly why storytelling in marketing is the best approach. Few can deny the power of a good story, at the movies, over a...
