Business Storytelling To Drive Sales – Kylie Bishop [Podcast]

Business Storytelling To Drive Sales – Kylie Bishop [Podcast]

January 29, 2018 | , ,

Kylie Bishop has successfully founded and built two businesses. A problem solver by nature, 10 years ago she co-founded LBW...

How To Produce A Strategic Marketing Plan

How To Produce A Strategic Marketing Plan

January 25, 2018 | ,

The purpose of a strategic marketing plan is to map out the route to achieving your business goals with appropriate...

It’s Time To Do Your Marketing Plan [Podcast]

It’s Time To Do Your Marketing Plan [Podcast]

January 18, 2018 | , ,

If you want to achieve real business growth, a strategic and up-to-date marketing plan is one of your most powerful...

Unique Dog Markings Help Explain Why Storytelling In Marketing Is Important

Why Storytelling In Marketing (And Life) Is The Best Approach

September 14, 2017

You may be wondering why we talk about the power of story so often, what “unlocking storytelling superpowers” is all about in our blog subscription box, and exactly why storytelling in marketing is the best approach. Few can deny the power of a good story,…

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Using Brand Values To Tell Your Business Story – Mai Kitchen, Adelaide

It’s always a pleasure talking to a business owner who is inspired by their long-term vision. Dan Giang of Mai Kitchen, Adelaide, is one such business owner.  He understands that day-to-day running of a business can often be tough; focusing on the bigger picture is a positive…

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LinkedIn Digital Marketing Essential For Business Success

This HR Tip Will Boost Your Digital Marketing [LinkedIn Training]

August 3, 2017

Want to make sure your content is seen by more professional networks? You might have sussed that LinkedIn is the platform to go to, but did you know that a little employee engagement can super-charge your marketing strategy? LinkedIn is not just a social network,…

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[EXCLUSIVE] Visual Storytelling Superpowers – with Nicknack

You have probably heard the saying “A picture tells a thousand words”; well, this week we dive into the world of visual storytelling. This is a very special episode of the Be The Drop podcast because it marks the roll-out of our new visual branding for both Be The Drop and Narrative…

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Persistence beats resistance – the making of a podcast

August 24, 2016

Taking the step from loving podcasts to actually creating one required investigation, education and a fair old dose of persistence! Be The Drop fuses together my passion for communication that connects with the exciting audio world of podcasts – my perfect match!  I am incredibly excited…

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Mission Statement, Purpose and Values – Corporate fluff or bare necessity?

The best communication is communication that is from the heart, whether that be in your personal relationships or in business. This can be quite difficult as a business with so many moving parts, people and idea’s about what the business stands for. Is what you…

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Uncovering communication skills that inspire and motivate

Be The Drop is a personal journey of passion to uncover shared traits amongst the incredible and inspirational people who have the ability to motivate others to take action. As a lover of communication that connects, I will interview people who lead collective thinking and inspire action within…

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Communication that connects – a two way process

In one way or another, we are all looking to feel connected. To be a part of something, to align with other like-minded people, to share our experiences and feel valued. This is a fundamental part of the human condition. To successfully communicate, there needs…

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What percentage of your customers are influenced by marketing?

March 24, 2016

To really know if your marketing is effective, you need to know whether or not your customers interacted with your marketing at any point during their journey through your sales process. To determine that, your marketing influenced customer percentage can be a crucial data point.

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You Can’t Manage What You Don’t Measure

December 8, 2015

In marketing, one of the most important decisions that all companies must make is which marketing measures they will track in order to demonstrate marketing return on investment (ROI). There are dozens of different measures that could potentially drive success, from conversion rates to click…

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