Podcast Recommendations From Narrative Marketing [Podcast]

Podcast Recommendations From Narrative Marketing [Podcast]

2019 has been an incredibly exciting year for podcasting, with increasing numbers of people listening to, creating and investing in...

SA Woman Awards – Celebrating Success In Business [Podcast]

SA Woman Awards – Celebrating Success In Business [Podcast]

December 16, 2019 | , , , ,

The SA Woman Awards are designed to showcase and celebrate the achievements of women-led businesses within the SA Woman network....

Top Startup Tips With Farmwall’s Serena Lee [Podcast]

Top Startup Tips With Farmwall’s Serena Lee [Podcast]

I grew up in the agri-business world and cut my teeth in content marketing making videos for my dad's pig...

Visual storytelling: Emotion visuals, woman in light and shadow

4 Visual Storytelling Techniques To Supercharge Your Digital Content

They say, “a picture speaks a thousand words”. Yes, visuals can sometimes convey meaning more efficiently than words. That’s why visual storytelling is a particularly important tool for time-poor small business owners – if there’s a way to convey your message quickly and powerfully, you…

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Winning strategies for chess and communication

It’s not often that you hear chess and communication strategies compared. And yet when Max Mason, owner of The Henry Austin Restaurant,uses this analogy as the principles that he uses to inspire his next move in business, I wonder why I haven’t heard it more…

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How Authenticity Creates Meaningful Connection with Mr & Mrs Romance

November 7, 2016

We have heard many times about the importance of building meaningful human connection. But what does it actually take for you to connect and be truly helpful to your community? In episode 10 of Be The Drop podcast, Jim and Christina from Mr & Mrs Romance provide…

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Effective ways to reach a bigger audience with Jimmy Niggles

The inspiring Jimmy Niggles is looking to start a global movement that turns beards into life saving conversation starters. Growing a beard as a reminder to get your skin checked for melanoma might seem like an unconventional connection, but for the last six years that’s the…

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How to change your world NOW, with the #Ownit Project

Individually Kristen & Katherine are both empowered, fierce and wholehearted women. Together, they are near on unstoppable. They joined forces one short year ago, creating The Own It Project and have since become renowned personal brand ambassadors. They have experienced what it takes to be bold and trust…

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Andrew Morello – Connecting To The Biggest Audience You Can

My Be The Drop podcast guest this week is Andrew Morello, winner of the very first series of The Apprentice Australia and now Head of Business at Yellow Brick Road Wealth Management. One thing I learnt while sitting in the head office of Yellow Brick Road was there…

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Motivational musing with Sarah Jensen

When Sarah Jensen walks into a room, she lights it up. Sarah’s energy, generous nature and ability to connect with those around her is truly remarkable. Sarah is the creator of the Rock Your Goals workshop, helping big-hearted bloggers, dreamers, creatives and business mavens rock their…

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Mission Statement, Purpose and Values – Corporate fluff or bare necessity?

The best communication is communication that is from the heart, whether that be in your personal relationships or in business. This can be quite difficult as a business with so many moving parts, people and idea’s about what the business stands for. Is what you…

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You Can’t Manage What You Don’t Measure

December 8, 2015

In marketing, one of the most important decisions that all companies must make is which marketing measures they will track in order to demonstrate marketing return on investment (ROI). There are dozens of different measures that could potentially drive success, from conversion rates to click…

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