In this episode, Erica is chatting again with digital marketer, and good friend of the show, Jen Evison!
They discuss the main reasons some organisations struggle with or even fail at their social media marketing…
It’s not all negative though! Erica and Jen highlight these pitfalls, so you can avoid them and succeed with your social in 2019!
In this episode we discuss:
- Why a strategy is essential
- How to manage social media resourcing
- Keeping bright shiny syndrome in check
- The importance of reporting
- and more.
You’ll also hear Jen’s Dad’s social media tips, my analogy between time management and handbag size, and Jen will also share what she’s focusing on this year…
Get in touch with and follow our guest…
Check out Jen’s website: https://jenniferevison.com
Connect with Jen professionally on LinkedIn: https://www.linkedin.com/in/jenevison/
Connect with Jen socially on Instagram: https://www.instagram.com/jenniferevison.co/
Follow Jen on Twitter: https://twitter.com/JenEvison
Here are some resources we mention during the episode…
If you haven’t listened to it already, check out Episode 4 of The Dobcast, where we run through our strategy framework. It includes some useful strategy downloads.
Helpful social media marketing groups:
Social Media Club Adelaide: https://www.facebook.com/groups/418534198239638/
Australian Community Managers: https://www.facebook.com/groups/australiancommunitymanagers/
Dashboard reporting tools:
HootSuite Analytics: https://hootsuite.com/products/social-media-analytics
Learn more about Erica Stacey and Scout Digital Training: