The pressure to maintain the status quo and deliver to pre-existing market expectations is felt by many small businesses. There is serious financial risk associated with forging a new way of doing business, and whilst business disruptor are fast becoming a popular buzz words, the reality of potentially alienating customers through disruptive business practice, can be daunting.

Avanti Care, is an excellent example of forging a new path and leading by example. Lidia Conci, the Managing Director of Avanti Care, is focused on creating a movement within aged health care, to help elderly people lead more independent, healthy, and fulfilling lives.

In today’s episode of Be The Drop, Lidia shares how trusting herself improved her business and helped her to win the SA Small Business category in the Telstra Business Women’s award. By embracing her purpose in her approach to client and business relationships, Lidia has opened herself to a range of previously inconceivable successes.

Lidia Conci discusses how to become a business disruptor

“I felt I needed to mimic my competitors in order to be successful, but this felt stale and stagnant.”

Listen now to the full episode:

In this episode on being a business disruptor, you will learn:

  • How values can be the basis of your business conduct
  • The power of brand narratives for business culture, staff, and clients
  • Why innovation and deviation are important as a business disruptor
  • Why you should reflect on your purpose and responsibility
  • To embrace your fear and experience vulnerability
  • How to overcome the constraints of industry regulations with divergent thinking
  • What change looks like up close, and how you can start a movement
  • Why leading by example is the best practice for building positive culture

“Look into yourself, find your true purpose, and allow yourself to feel vulnerable. Courage comes from this, then you can lead with your heart in every aspect of your life.”

Lidia Conci And Amelia Veale


Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

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Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

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