Supporting Women In Business With Donny Walford [Podcast]

Supporting Women In Business With Donny Walford [Podcast]

September 22, 2018 | , , ,

In the past decade there has been substantial conversation about the need to increase the number of senior positions for...

The Importance Of Simplicity In Web Marketing With Alex Counsell [Podcast]

The Importance Of Simplicity In Web Marketing With Alex Counsell [Podcast]

September 10, 2018 | , , ,

Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are...

The Wonder Of Technology With AmieDD [Podcast]

The Wonder Of Technology With AmieDD [Podcast]

September 3, 2018 | , , ,

AmieDD is a maker of things. With a background in Game Programming and Simulation, Amie Danielle Dansby is a Software Engineer...

Tell Your Business Story With A Sales Mindset [Training]

In the last Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it is essential. But ultimately, in business, you’re looking to make sales. You are offering products or services that are of value to your customers, so…

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How Storytelling Can Be Used To Sell [Podcast]

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell.  Sometimes it’s as though…

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Putting Your Customer At The Centre Of Your Story [Training]

In the last Storytelling Program blog post, we talked a lot about you. It was all about WHY you do what you do. This is super-important in developing your business story. But the other equally important side of this equation is your audience. So, in…

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The Human Element In Business – with Phil Scardignio [Podcast]

Phil Scardigno knows A LOT about business. He began his business journey at the tender age of 23 in a family startup manufacturing innovative solvent free bitumen membranes. Today Axis Group has numerous businesses within its portfolio, including new online business Monsta for DIY enthusiasts,…

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The WHY at The Heart of Your Business Story [Training]

The most successful organisations and compelling business stories all have something in common. They understand not only what but why they’re doing what they’re doing. In this blog post, we take a look at the WHAT, HOW and WHY of your business… WHAT, HOW, WHY…

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Podcasting 101 with Andy & Liam, Auscast Network [Podcast]

As podcasting becomes a stronger and more widespread communication platform, I’m increasingly asked for my ‘podcasting 101’ tips to help make the medium work for businesses. This is something I have in common with my guests this week, who I met last year, through the…

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5 Examples of Brands Winning at Marketing with Storytelling [Training]

April 26, 2018

I’ve been in marketing and communications a long time. (I’ve studied it even longer.) And it’s interesting to see how techniques have evolved over time, to identify which brands are favouring what approach. And who is winning. Storytelling is not a new idea. But it’s…

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The Importance of Voice and Tone – with Tamara Linke [Podcast]

Voice and tone have incredible impact on the overall success of how your story is communicated. Your tone of voice is an expression of your company’s values and way of thinking, and is something that should not be overlooked. My guest this week, Tamara Linke…

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Amelia shares how she experienced the power of story telling

Why I Love Storytelling. In Life And Business. [Podcast]

I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn’t until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of story…

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Storytelling To Inspire Your Tribe + Fuel Your Business | FREE Program

April 12, 2018

Is your business language bland and devoid of emotion? Do you feel like you’re saying the same thing over and over again to no effect? Is your brand story dull and lifeless? Well, I’m SUPER excited to be able to help! We’ve got another free…

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