To really know if your marketing is effective, you need to know whether or not your customers interacted with your marketing at any point during their journey through your sales process. To determine that, your marketing influenced customer percentage can be a crucial data point.

In marketing, one of the most important decisions that all companies must make is which marketing measures they will track in order to demonstrate marketing return on investment (ROI). There are dozens of different measures that could potentially drive success, from conversion rates to click…

Last week I had the absolute pleasure of presenting as keynote speaker, my Top Takeaways from #SMMW15 – Social Media Marketing World 2015 to the Luxury Network, SA. In the interest of keeping the presentation to a bearable length, I set myself the challenging task…

Documentary films provide at times very intimate insights into the lives of people and the experiences that have shaped them. I recently had the absolute pleasure of meeting and interviewing Adrian & Linda Bennett during the filming of a documentary capturing their incredible life story…

On Thursday the 30th of October the first of a series of global Beerenberg High Teas will showcase the sensory delights of its new Botanicals collection. The High Tea concept – co-created by Taylor & Holmes’ Kate Hobby – provides a simple formula for any…

A three day whirlwind tour, to immerse our visiting Beijing Chefs in South Australia’s pristine fine food regions, including a visit to Kangaroo Island to sample its unique honey and decadent seafood, a Port Lincoln charter fishing experience followed by mouth-watering iconic South Australian chocolate…