Challenge: Improve Your Google Ranking In Just 5 Steps!

Challenge: Improve Your Google Ranking In Just 5 Steps!

August 1, 2018 | , ,

If you've been participating in our free SEO Basics program, this is what it's all been leading up to: improving...

When Technology and Humanity Collide – at Hybrid World Adelaide [Podcast]

When Technology and Humanity Collide – at Hybrid World Adelaide [Podcast]

Recorded LIVE from Hybrid World Adelaide, this episode looks at what it means to live and communicate in Hybrid World?...

How To Do Keyword Research [Training]

How To Do Keyword Research [Training]

July 25, 2018 | , ,

It's hard to believe there was a time - not that long ago - when you could write a blog...

Selling by Compelling Storytelling

Do you remember when Starbuck’s came to Australia around 2000? Their communication strategy had big ads with a steam boat arriving and the message “We’re saving Australia from bad coffee!” There was clearly a lack of market research, and the result was shown with the…

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The Power of Dreamtime Story Telling

In a previous life journey, I lived in Broken Hill, located in remote, regional Australia.  My work with the Regional Writers’ Centre included various indigenous literacy programs. The national literacy levels of many of our indigenous Australians is low.  The students themselves described their feelings…

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Digital Content that Converts by Building Trust.

At the essence of content marketing, it is important to understand that your customers want to find what they’re looking for and quickly.  Therefore, to create content that converts, we need to get rid of anything that doesn’t get customers straight to what they want. We need…

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The Social Media Service Revolution

Ever wondered how to provide revolutionary customer service in a digital setting, across numerous platforms? How to be in all places at all times? How to manage the overwhelm of this? You are not alone! As increasing amounts of business transactions are conducted in the…

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Uncovering communication skills that inspire and motivate

Be The Drop is a personal journey of passion to uncover shared traits amongst the incredible and inspirational people who have the ability to motivate others to take action. As a lover of communication that connects, I will interview people who lead collective thinking and inspire action within…

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Communication that connects – a two way process

In one way or another, we are all looking to feel connected. To be a part of something, to align with other like-minded people, to share our experiences and feel valued. This is a fundamental part of the human condition. To successfully communicate, there needs…

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What percentage of your customers are influenced by marketing?

March 24, 2016

To really know if your marketing is effective, you need to know whether or not your customers interacted with your marketing at any point during their journey through your sales process. To determine that, your marketing influenced customer percentage can be a crucial data point.

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You Can’t Manage What You Don’t Measure

December 8, 2015

In marketing, one of the most important decisions that all companies must make is which marketing measures they will track in order to demonstrate marketing return on investment (ROI). There are dozens of different measures that could potentially drive success, from conversion rates to click…

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Top Digital Media Experts from #SMMW15

May 7, 2015

Last week I had the absolute pleasure of presenting as keynote speaker, my Top Takeaways from #SMMW15 – Social Media Marketing World 2015 to the Luxury Network, SA. In the interest of keeping the presentation to a bearable length, I set myself the challenging task…

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Mad for Max 2

March 16, 2015

Documentary films provide at times very intimate insights into the lives of people and the experiences that have shaped them. I recently had the absolute pleasure of meeting and interviewing Adrian & Linda Bennett during the filming of a documentary capturing their incredible life story…

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