I’ve been passionate about the power of video content for a long time. Being visual, it’s possible to achieve strong emotive connection. However, with high volumes of video now used in marketing, it can be hard to make your video stand out. One answer may…

The digital landscape has changed dramatically in the past decade. Instagram, for example, was launched in October 2010. Now, it’s estimated to be worth more than $100 billion. There’s a whole category of people who earn their living by being Instagram influencers. Digital makes up roughly…

I believe that we can absolutely take our work seriously but still have fun whilst doing it; actually if you’re not able to have fun and implement playful work practices, I’m not sure what’s the point! As adults, I think we sometimes forget how important…

Visual storytelling is incredibly powerful, particularly when it comes to conveying emotion. Feature films deliver the ultimate form of visual storytelling, connecting us with narratives that deliver impact.  Territory Studio uses motion design and visual effects technology to enhance and enrich a cinematic world to…

As an extrovert, I sometimes take for granted how comfortable I feel networking and meet new people. In a professional capacity, it’s an extremely valuable skill to have – to speak confidently in meetings and to make contact with new business prospects. However if you…

These days have been unlike any other. Like me, I’m sure you’re finding the frequent and daily changes to things we previously considered everyday norms, to be an incredibly surreal experience. To help support our collective COVID-19 mental health, we need to lean in and…

A waterfall begins with one drop. That’s the concept behind the Be The Drop podcast, and a key philosophy in my life. I believe that, together, we can create and achieve amazing things. My guest this week has a very similar outlook. In fact, the…

Success isn’t something that happens overnight, it’s much more long term and comes from building knowledge and experience. Chef Adam Liston started collecting cookbooks from a young age but it wasn’t until he left high school that he started working as a cook. Surfing through the day…

Working in marketing, I’m often asked about the balance between creativity and strategy – which is more important? How do businesses harness creativity in a strategic way? But they’re not ‘chalk and cheese’. They’re not opposites that somehow need to be brought together. Someone who…

My interview this week is with a woman after my own heart. Lisa Leong’s ‘item of significance’ is a microphone, she’s a business owner and radio host who values meaningful conversations; understanding the profound importance they have in today’s digitally connected world. Lisa was working as…