Putting Your Customer At The Centre Of Your Story [Training]

Putting Your Customer At The Centre Of Your Story [Training]

May 9, 2018 | ,

In the last Storytelling Program blog post, we talked a lot about you. It was all about WHY you do...

The Human Element In Business – with Phil Scardignio [Podcast]

The Human Element In Business – with Phil Scardignio [Podcast]

Phil Scardigno knows A LOT about business. He began his business journey at the tender age of 23 in a...

The WHY at The Heart of Your Business Story [Training]

The WHY at The Heart of Your Business Story [Training]

May 2, 2018 | ,

The most successful organisations and compelling business stories all have something in common. They understand not only what but why...

Welcome to the Be The Drop Podcast!

September 1, 2016

Welcome to the Be The Drop Podcast! Through this podcast series, I will look to investigate ways in which successful communicators are sharing their brand narrative. I will explore how they go about creating genuine human connection. Through weekly interviews, I will share these learnings with…

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Persistence beats resistance – the making of a podcast

August 24, 2016

Taking the step from loving podcasts to actually creating one required investigation, education and a fair old dose of persistence! Be The Drop fuses together my passion for communication that connects with the exciting audio world of podcasts – my perfect match!  I am incredibly excited…

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Mission Statement, Purpose and Values – Corporate fluff or bare necessity?

The best communication is communication that is from the heart, whether that be in your personal relationships or in business. This can be quite difficult as a business with so many moving parts, people and idea’s about what the business stands for. Is what you…

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Should You Be Podcasting?

Podcasting has been around in a mainstream sense since 2006. However, the popularity of podcasts has soared in the past few years, meaning many more businesses and individuals have jumped aboard the podcast train – including us! In the excitement of launching our podcast “Be…

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Finding The Perfect Social Media Influencer

So you have an amazing product or service and you need to find everyone who doesn’t yet know they need you. Congratulations on getting this far, 90% of startup’s don’t! Now it’s time to find those social media influencers to create influencial content and help take…

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Bringing Back The Human Interactions That Connect Your Community

April 28, 2016

What does it mean to be human? What are the core traits that make us tick? How do we open ourselves to truly meaningful connection? Are you brave enough, or is your brand self aware enough, to expose your vulnerability and ‘be real’ with your community,…

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Selling by Compelling Storytelling

Do you remember when Starbuck’s came to Australia around 2000? Their communication strategy had big ads with a steam boat arriving and the message “We’re saving Australia from bad coffee!” There was clearly a lack of market research, and the result was shown with the…

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The Power of Dreamtime Story Telling

In a previous life journey, I lived in Broken Hill, located in remote, regional Australia.  My work with the Regional Writers’ Centre included various indigenous literacy programs. The national literacy levels of many of our indigenous Australians is low.  The students themselves described their feelings…

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Digital Content that Converts by Building Trust.

At the essence of content marketing, it is important to understand that your customers want to find what they’re looking for and quickly.  Therefore, to create content that converts, we need to get rid of anything that doesn’t get customers straight to what they want. We need…

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The Social Media Service Revolution

Ever wondered how to provide revolutionary customer service in a digital setting, across numerous platforms? How to be in all places at all times? How to manage the overwhelm of this? You are not alone! As increasing amounts of business transactions are conducted in the…

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