In Australia, the word ‘sales’ can sometimes have a negative connotation and yet, it is the foundation of building a successful business and the process by which customers can access products and services that they need or want. My guest this week, Paul Kitching, has…

In today’s crowded digital marketing landscape, it’s easy to be overwhelmed by the sheer number of channels out there and their constant algorithm changes (ahem, Facebook). But one communication tool that’s worth your time is EDM marketing. EDM marketing means “electronic direct mail”, or email…

Founder of You Legal, Sarah Bartholomeusz, knows a thing or two about women in business. Winner of Telstra Business Women’s Award after only 18 months of You Legal being up and running, Sarah has also won a thought-leader award through Lawyers Weekly. Both awards recognise the…

In 2018, it seems like there’s more and more to remember when writing a blog post. Platforms, keywords, page crawlers, backlinks… Nailing blog best practices feels like a pipe dream. Honestly, lately I’ve felt exhausted just at the thought of it. Why can’t it be…

This week’s episode of Be The Drop is recorded LIVE! from We Are Podcast 2017 in Brisbane! The conference includes awesome speakers such as John Lee Dumas and Kate Erickson of Entrepreneurs on Fire, the podcast which ignited my own journey into podcasting, so my…

Congratulations, you’ve started blogging for business! But you don’t have a team of writers or videographers behind you, and you’re not really sure why blogging for business is so important. And you’re not really a writer, truth be told, so it feels like a struggle….

Sasha Baranikov is an expert in storytelling to build trust. Co-founder and CEO of Uniti Wireless, she knows that stories are a powerful way to convey technical information and simplify it into relatable terms. When bringing a new product to market, you must tell the…

Like me, Lisa Cook has always had a passion for business. Not only that, but she understands the role of storytelling in the boardroom. In fact, stories are an integral component of her boardroom training business, Get On Board. As Lisa was joining organisational boards…

They say, “a picture speaks a thousand words”. Yes, visuals can sometimes convey meaning more efficiently than words. That’s why visual storytelling is a particularly important tool for time-poor small business owners – if there’s a way to convey your message quickly and powerfully, you…

Like most entrepreneurs, Jamie  Stenhouse has experienced both highs and lows on his business journey. Head of Market Titans Agency and a fellow advocate of business storytelling, he was once a teenager with a speech impediment that saw him drop out of high school. He…