Social media platforms provide huge opportunities to communicate with your audience.  However, understanding which channel to use and how to successfully engage people to know, like and trust your organisation through social media marketing can be overwhelming. Mel Kettle is a communication and social media…

Your corporate identity is about so much more than just your logo and brand colours. Your identity or brand is the essence of your business that distinguishes your organisation or product from your competitors, in the eyes of your customers. Sipros Giannos is the Design Director…

The art of copywriting is an important skill. With more diverse audiences accessing information from multiple sources, the ability to write your business story to suit specific platforms and attract your target audience, could be the difference between obscurity or success. Kylee Bristow is a…

Podcasting popularity continues to grow, and exciting things are predicted for podcast numbers in 2019. In the lead up to International Podcasting Day, I sat down with fellow Adelaide podcast enthusiast, Rory Noke to hear his thoughts on how to start podcasting. Rory is PodBooth’s…

In the past decade there has been substantial conversation about the need to increase the number of senior positions for women in business and on Boards. Yet, there is still much work to be done as my guest this week, Donny Walford said, “it’s lonely…

Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are extending their leadership in this area, I sat down with Alex Counsell, the Web Marketing Manager at Le Cordon Bleu. Alex is an advertising and…

AmieDD is a maker of things. With a background in Game Programming and Simulation, Amie Danielle Dansby is a Software Engineer with a passion for code and cosplay. Whilst at Hybrid World Adelaide recently, I managed a quick interview to discuss the wonder of technology with…

Chloe Jane is a kindred spirit, who shares my passion for the incredible power of storytelling. Taking her love of creative writing and combining it with her skills in visual storytelling, Chloe Jane now helps a range of clients to answer questions such as >…

Elliott Watkins, better known online as Muselk, is a 22 year old Australian YouTuber based in Sydney. With over 6.3 Million subscribers to his YouTube Channel and nearly 1.8 Billion total video views since launching, Muselk has established international credibility as a YouTube content creator.  But…

Social media seems to be evolving at a rate that makes my head spin. It feels like every week, a new change is announced by one platform or another. It can get confusing and it’s certainly a challenge to keep up. That’s why events like…