In the last Storytelling Program blog post, we talked a lot about you. It was all about WHY you do what you do. This is super-important in developing your business story. But the other equally important side of this equation is your audience. So, in…

Phil Scardigno knows A LOT about business. He began his business journey at the tender age of 23 in a family startup manufacturing innovative solvent free bitumen membranes. Today Axis Group has numerous businesses within its portfolio, including new online business Monsta for DIY enthusiasts,…

The most successful organisations and compelling business stories all have something in common. They understand not only what but why they’re doing what they’re doing. In this blog post, we take a look at the WHAT, HOW and WHY of your business… WHAT, HOW, WHY…

As podcasting becomes a stronger and more widespread communication platform, I’m increasingly asked for my ‘podcasting 101’ tips to help make the medium work for businesses. This is something I have in common with my guests this week, who I met last year, through the…

I’ve been in marketing and communications a long time. (I’ve studied it even longer.) And it’s interesting to see how techniques have evolved over time, to identify which brands are favouring what approach. And who is winning. Storytelling is not a new idea. But it’s…

Voice and tone have incredible impact on the overall success of how your story is communicated. Your tone of voice is an expression of your company’s values and way of thinking, and is something that should not be overlooked. My guest this week, Tamara Linke…

I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn’t until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of story…

Is your business language bland and devoid of emotion? Do you feel like you’re saying the same thing over and over again to no effect? Is your brand story dull and lifeless? Well, I’m SUPER excited to be able to help! We’ve got another free…

As consumers we now access increasing amounts of digital content, across more platforms and on more devices. How, when and by whom your content is accessed can now be tracked and analysed in many clever ways. Yet many businesses are overwhelmed when tasked with understanding…

Nic Kentish has turned a passion for storytelling into a business. Greenbanks Tours delivers personal, ‘off the beaten track’ tours in many regions of South Australia. But it all began with Hahndorf in the Adelaide Hills. In 1839, Nic’s great great grandmother sailed on the…