Cathy Beaton is an incredible woman. As South Australian State President of Vinnies, her work is integral to the positive impact that Vinnies has on the thousands of homeless people in South Australia. This is a cause that troubles me deeply. So this year, I…

Is your website traffic low? Do you feel confused or overwhelmed by online marketing and SEO? Want to improve your Google ranking? You’re not alone. Trust us, we talk to small to medium businesses all the time who just aren’t seeing the return they need…

Victoria Fox combines that wonderful mix of friendly and approachable, with hard working and professional; and you’re aware of it from the first minute you meet her. As Owner of Adelaide Skydeck, and also the General Manager at the Adelaide Hills Convention Centre, she has…

The digital content landscape is a noisy space that is constantly evolving. The rate at which this marketing space changes often leaves businesses and marketers with their heads spinning – myself included! So this week, I sit down with my Narrative Marketing team member Jojo…

Once upon a time, there was a hardworking small business operated by some talented individuals. But nobody really understood who they were or why their business was great. Then along came our Storytelling To Inspire Your Tribe + Fuel Your Business program, which the small…

It’s important in small business to get the right business advice. I can safely say that my guest this week, Luke Talbot-Male, can be counted on to give it! Launching a surf school in Port Elliot in 2001 was Luke’s way of mingling business with…

Once upon a time, there was an awesome company founded by a passionate individual. But nobody really understood who she was or why her business was great… Unfortunately, this reads like the first two lines of most small business stories. You started a business for…

These days, it’s not enough to have a corporate brand. You need a personal brand too. In some industries, it’s more important than others. But across the board, adopting some basic personal branding tips could take your networking and sales efforts to the next level….

In the last Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it is essential. But ultimately, in business, you’re looking to make sales. You are offering products or services that are of value to your customers, so…

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell.  Sometimes it’s as though…