The art of copywriting is an important skill. With more diverse audiences accessing information from multiple sources, the ability to write your business story to suit specific platforms and attract your target audience, could be the difference between obscurity or success.
Kylee Bristow is a corporate communications specialist and trainer, and the Director of Lexi Communications. Kylee recently invited me to present at the Business Writers Conference in Brisbane, and whilst there, we sat down to talk about our shared passion for communications that drive human connection.
In today’s episode of Be The Drop, Kylee shares her formula to help you write human-centered content, we talk about how to write with impact and she shares the lessons she’s learned about the importance of building a business that matches the lifestyle you want.
“When writing, you need to be very aware of your audience.”
Listen now to the full episode to hear Kylee’s tips to write human-centered content:
In this episode on how to write your business story, you will learn:
- The key to good copywriting, is to know your reader
- Specific and targeted audience demographics will improve your writing
- Writing is about making choices – what to include, what to leave out
- Impactful writing will help solve a problem for your readers
- To build a business that suits your lifestyle, not the expectations of others
- Never loose sight of the reason you’re writing – the result you
- Why human-centered writing is so important
“You don’t need to build an empire to have a ‘real’ business.”
If you want more information on How To Improve Your Business Copywriting, check out this blog, it will help you write a killer ‘About Us’ page with human-centered content.
If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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