How The Conversation (News) Began with Lisa Watts [Podcast]

Today, we live in a world of fake news and alternative facts – an infodemic where decisions are made on emotion not evidence. In worldwide coverage of the covid-19 pandemic, there has been increasing misinformation about coronavirus we have seen a wide range of the world is full of misinformation. As consumers and concerned citizens, where do we go for trustworthy information?

My guest this week, Lisa Watts, describes herself as a long-term “news junkie”. Having held multiple senior roles in digital media, when the idea for The Conversation news was pitched to her, it was immediately compelling. Now with more than 10,000 donors, The Conversation is a news outlet operating on a not-for-profit basis, bringing independent, research-backed journalism to the general public.

In episode 195 of Be The Drop, recorded LIVE from Pause Fest, Lisa and I discuss the death of traditional media, the birth of The Conversation news outlet and she reveals how her not-for-profit team got their fledgling platform out to tens of thousands of fellow news junkies. 

Lisa Watts Discusses The Conversation News on Be The Drop Podcast

“The public is realising that if you want public interest journalism, you have to pay.

In this episode on The Conversation news, you will learn:

  • About the destruction of the traditional media model
  • The rise of fake news and the financial commitment that arises out of that
  • Why there are more options than ever for businesses to get their message out
  • Lisa’s tips for generating interest in your brand or business
  • Exactly how Lisa and The Conversation have built their audience
  • A bit about The Conversation’s fundraising tactics as a not-for-profit
  • The secrets behind turning highly technical, scientific research into something accessible

“I met somebody in a cafe, who told me about an idea and I thought it was so good that I had to get involved!”

Lisa Watts From The Conversation News On Be The Drop Podcast

—-

Are you an Australian entrepreneur who is considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.

Cheers!

Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Share this:
»

» Need Marketing Support? We've Got Exclusive Birthday Special Offers!...

About the Author: Amelia Veale

Yes! Help me unlock Storytelling Superpowers!

Sign up to receive our latest blog posts, interviews and top tips to super-charge your brand storytelling.





Enter BETHEDROP in checkout for 10% off unlimited music for your next project We've put together simple to follow instructions to help you record the best quality audio from online meetings to turn into podcast content.

LET’S CONNECT