Social media platforms provide huge opportunities to communicate with your audience. However, understanding which channel to use and how to successfully engage people to know, like and trust your organisation through social media marketing can be overwhelming.
Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, customers and stakeholders. Mel is particularly passionate about encouraging her clients to embrace social media.
In today’s episode of Be The Drop, Mel tells us what to consider in your social media strategy, we talk about why memorable stories create such engaging and shareable content and she shares some fantastic tools that will help improve your social media marketing.
“In business, why would you expect people to do business with you, the first time they see you?”
Listen now to Mel’s full episode to hear how to build your business through social media:
In this episode about social media marketing, you will learn:
- The positive power of social media communities
- How to move through relationship building phases to build trust
- Why you must link your social media marketing goals to overall business strategy
- Why you need to consider what’s happening in the broader world around you
- The amazing value of the Yellow Social Media Report
- Advice on how to use MessageBots successfully for your business
- To understand that no, can often mean ‘not yet’ – so don’t give up
- To create Talk Triggers – something that is repeatable, scalable and memorable
- Why you should show who you are and what you stand for in everything you do
“People do business with people that they know, like and trust.”
If you want some more insights on how to manage social media in business, check out this blog post where I share 5 steps to help you professionally deal with negative comments.
If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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