Social media seems to be evolving at a rate that makes my head spin. It feels like every week, a new change is announced by one platform or another. It can get confusing and it’s certainly a challenge to keep up. That’s why events like Social Media Day Adelaide, packed full of the latest industry insights and real business applications, are so incredibly valuable.
Established in 2015 by three passionate marketers, Jennifer Evison, Rubina Carlson and Ryan Jones, wanted to create an opportunity to share social media knowledge, with the aim of making it accessible to everyone. The event has seen rapid growth, both in attendance numbers and content, building from it’s first year comprised of a handful of presentations and developing into a full day conference.
In today’s episode of Be The Drop, speakers from Social Media Day Adelaide share some latest marketing insights. We hear from Lucy Cornes on audience hunger for video content, Erin Williamson from Yellow shares tips on how to connect with your customers via social media, plus Alex Counsell tells us why the focus at Cordon Bleu is on frequency and brand awareness. And that’s not all, there’s more – this episode is packed full of helpful social media advice!
“People can take away insights from today’s event and put them into action at work on Monday.”
Listen now to hear the full Social Media Day Adelaide episode:
From the Social Media Day Adelaide episode, you will learn:
- Latest insights and practical applications of social media changes
- How small business can utilise the Yellow 2018 social media report (access report via this link)
- Techniques to create content and not feel overwhelmed
- Why video is such a critical piece in your social media content mix
- Legal requirements to protect your business when posting social content
- How to drive engagement through social media
“Just get started. It doesn’t need to be perfect – just be human and relatable.”
This episode covers delves into lots of topics that I’m passionate about – if you’ve got any questions or feedback, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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