This week’s episode is ideal for anyone wanting to learn about small business digital marketing. As a small business owner, delivering content marketing and training services, I understand the incredible value in sharing the experience and knowledge of other business owners in this field.
Sam Davies is the founder of Digital Noir, he’s the ‘Humans Aren’t Robots’ podcast host and a self-confessed BBQ enthusiast. Coming from a background in design and web development, he started his first marketing business in the UK. When he returned to Adelaide he decided it was time to put more of his own personality into his business. That’s when Digital Noir was born.
In today’s episode of Be The Drop, Sam reflects on what it means to be sincere with your business messaging in today’s digital world. We compare podcasting journeys and break down the content creation to distribution process whilst also sharing a wide range of small business digital marketing tips!
“Just do you. Embrace the full 360 degrees of what it means to be a brand or business. Tell a sincere story.”
Listen now to the full episode:
In this episode on small business digital marketing, you will learn:
- How podcasting has evolved in the past 4 years
- The importance of active listening in good communication
- How to develop a sincere tone for your business communication
- The simple formula behind authentic, effective marketing
- How small business digital marketing really isn’t that different to traditional marketing
- About the concept of podcasting for internal comms
- Pros and cons of producing content in-house vs. outsourcing
- Sam’s super-simple tip for communicating to motivate and inspire
“We’re so fickle now as consumers. One point of friction in the buying process can really put you off.”
Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.
If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
For subscription and channel details and links, scroll to the bottom.
Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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