Podcast Insights from Pocket Casts Developer – Russell Ivanovic [Podcast]

Pocket Casts is my favourite app for listening to podcasts, and I’m not alone. Recently listed by TIME as one of the 5 best podcast apps, Pocket Casts receives international recognition as one of the leading listening platforms. I was therefore very excited to interview Russell Ivanovic, Pocket Casts Co-Founder and Developer.

Russell + Co-Founder Philip Simpson, developed their first app in 2008 – an Australian weather app, which became number 1 in the app store in Australia. Two years later, they quit their day-jobs and begun full time development on the Pocket Casts app.  

Pocket Casts was recently acquired by a collective group that includes four of the world’s top podcast producers – NPR, WNYC Studios, WBEZ Chicago, and This American Life For Russell, the partnership works because the collective group shares his passion for keeping podcast content open and accessible to everyone.

In today’s episode of Be The Drop, we delve into the world of podcasts, Russell talks about the highs and lows of his business journey and he reveals his predictions for the future of podcasts

Russell Ivanovic, Pocket Casts Co-Founder

“On demand audio wasn’t really popular until podcasts like Serial came along.”

Listen now to this episode to hear Russell Ivanovic, Founder of Pocket Casts:

In this episode you will learn:

  • A brief history of podcasting
  • The power podcasts hold for businesses
  • The story of Russell’s podcast listening app Pocket Casts
  • How NOT following the common wisdom can pay off
  • Some relatable challenges of app marketing

“It’s ok to ignore common wisdom. But listen to your customers.”

Want more? We’re currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program – where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content.

I can’t wait for the next installment of Be The Drop, to bring you more business storytelling insights. Everything in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments! 

For subscription and channel details and links, scroll to the bottom.


Amelia xx

Russell Ivanovic from Pocket Casts with Amelia Veale

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to’s to help you do your job? We release new content each week!

SUBSCRIBE to the blog here or by using the ‘storytelling superpowers’ form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE to Be The Drop podcast in Stitcher here

SUBSCRIBE to Be The Drop podcast in iHeartRadio here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au.

Share this:

» Need Marketing Support? We've Got Exclusive Birthday Special Offers!...

About the Author: Amelia Veale

Yes! Help me unlock Storytelling Superpowers!

Sign up to receive our latest blog posts, interviews and top tips to super-charge your brand storytelling.

Enter BETHEDROP in checkout for 10% off unlimited music for your next project We've put together simple to follow instructions to help you record the best quality audio from online meetings to turn into podcast content.