Creating appealing and readable content is a complex process; there is tension between what the author is explaining, and what your audience wants to read. Changing your perspective as a content writer can make your material more desirable and improve your content marketing.
Cas McCullough is the founder and CEO of tech startup, Writally, which provides content recipes to help you write powerful marketing and blog content in less time. Cas has worked in content strategy for 8 years. As well as running Writally, she is a writer, mentor and content marketing consultant.
In today’s episode of Be The Drop, Cas tells us about the importance of having an engaged community, how to best market content to your audiences, and we also discuss useful resources to help you write better content.
“Content for content’s sake wont make an impact.”
Listen now to help improve your content marketing in Cas’ full episode:
In this episode on how to improve your content marketing, we cover:
- How authentic stories make genuine working relationships
- How to break through industry jargon and write captivating content
- What marketing departments can do to empower staff
- Why being audience centred is key to effective communication
- What the best communication channels are for reaching audiences
- How to determine confidence in yourself
- The incredible value of tools like Product Hunt
- How your attitude towards your future can help you overcome your past
“Don’t allow your confidence to be dictated by other people.”
If you want more insights how to tell your business story, check out this blog post where I share 5 steps to help you professionally deal with negative comments.
If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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