As a service provider of video content, I am frequently asked for advice on how to create video for business, in the best and most economical way – and my answer might surprise you!
Video content is a critical element for marketing in 2019. According to Cisco’s international research, by 2022, online videos will make up more than 82% of all consumer internet traffic — which is 15 times higher than it was in 2017.
In today’s episode of Be The Drop, I share with you my thoughts on how to realistically and affordably include video content into your marketing mix and I share some of my top tips for equipment + processes that will help improve your in-house video content.
“The question I most frequently get asked is how to make video work for business in a timely and affordable fashion?”
Listen now to the full episode:
In “how to create video for business”, you will learn:
- The critical importance of video and some stats you should know
- Pro tips: How to create video for business that wont break the bank!
- Why you need a mix of both – professionally outsourced and in-house produced video
- The importance of doing – ‘practice makes perfect’
- How to improve the audio of your in-house video
- My smartphone gimbal of choice, and why you need one
- The impact of lighting on video quality
- My smartphone video editing app of choice, and why you should check it out
“In-house video production shouldn’t equal crappy videos. There are so many tools now available that can help you produce appealing video content.”
Want to increase your video content? At Narrative Marketing, we deliver a full range of video production options. Or if you’d like to learn how to produce your own in-house video content, I also deliver video training programs; view full training details via this link.
If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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