Digital marketing is no longer an optional channel for businesses who want to build their profile, however many businesses are confused about how to effectively utilise the different platforms and channels. Email marketing for example, while not as ‘sexy’ as some of the newer forms of digital marketing, it is still a highly effective communication tool, that is often overlooked or underestimated.
Fiona Blinco is an experienced digital and email marketing consultant. Through her business, DIY Digital, Fiona loves helping her clients to build their businesses by creating a savvy online presence. Fiona also delivers a range of DIY packages, to help small businesses manage their own digital marketing.
In today’s episode of Be The Drop, Fiona breaks down some of the stigmas of digital and email marketing. Whether you want to build on your communication with clients, industry peers or need to develop your brand profile, Fiona shares her top tips to help you achieve your communication goals.
“There are a lot of people my age who find digital marketing difficult, yet they own businesses. You can’t just put an ad in the yellow pages anymore, so I show them alternatives.”
Listen now to the full episode:
In this episode on Digital and Email Marketing, you will learn:
- Digital marketing explained to “digitally foreign” businesses owners
- Why the stigma around email marketing exists
- How to find the balance between the numbers of marketing, and the connection in language
- The joy in working with others and telling a worthwhile brand story
- Why knowing your audience is the most important foundation for growth
- The risk and benefits of teaching others instead of just providing the services
- How empowering your clients improves credibility and the end result
- What the words you use day to day sound like to outsiders
“Some people don’t want reveal how to do their job, because they’ll lose business. But hints and tips help build trust and credibility, and actually bring you more business.”
Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.
If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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