The rise of electric cars is happening across the globe, although Australia is currently lagging behind when it comes to cleaner, greener transport options. However, a recent report funded by Jaguar claims two thirds of Australians will have an electric car within the next 10 years.
Mark Harrington is a pioneer in eco-friendly business, recognising the potential and untapped market of green transport, by delivering chauffeured or leased hybrid and fully electric cars. In an age of ride sharing and Uber, myCar is a door-to-door, on demand, individually tailored service that is set to shake up Adelaide’s approach to transport.
In today’s episode of Be The Drop, Mark describes the challenges of being the first to market. Mark discusses why he implements a collaborative approach, and how his adaptability has been critical to allow for future expansion.
“Adelaide is the perfect location for startups. We have good services and a good test-size population, the only thing holding us back is ourselves.”
Listen now to the full episode:
In this episode on electric cars and eco-friendly business, you will learn:
- How Adelaide ranks in the global entrepreneurial cultures
- What to look for when networking with people as an innovative brand
- The benefits of electric cars for the environment, transport and energy consumption
- How to stay grounded when taking new products to unreceptive markets
- Why environmentally conscious business is also effective and efficient
- Things to consider in your personal transport practice
- Resources available to change culture as a brand
- How the dynamic of private and public works to promote business
“I shy away from insular people, focusing my energy on people who are open and collaborative. If we’re all flexible in change, we help improve our entrepreneurial culture.”
Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.
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