As consumers we now access increasing amounts of digital content, across more platforms and on more devices. How, when and by whom your content is accessed can now be tracked and analysed in many clever ways. Yet many businesses are overwhelmed when tasked with understanding data to improve communication.
With a background in web design and digital strategy, Erica Stacey, founder of Scout Digital has built her business to help prepare her clients to do their best online.
In a constantly evolving digital world, Erica increasingly found, that it is training her business clients need. So she now delivers a range of half day digital courses, including Google Analytics, SEO and social media advertising.
In today’s episode of Be The Drop, we discuss digital strategy, the value of data and its relationship to storytelling, and Erica reveals how to avoid feeling swamped by the ever-changing digital world…
“Strategy is a core part of my business. Strategy is really just a way to get from A to B.”
Listen now to this podcast episode to hear Erica’s insights into digital strategy and understanding data:
In this episode you will learn:
- The big business benefits of starting with strategy
- How to avoid overwhelm in the digital world
- Where to start with improving your digital footprint
- The crucial relationship between data and opinions
- To determine quality over quantity within your website traffic
“The digital world is overwhelming even for me. So I have to pick and choose what’s relevant to my goals.”
I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything we discussed in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments!
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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!
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