Creative Intelligence To Strengthen Your Brand Story [Podcast]

Australians average five to seven career changes in their lifetime, which builds a diversity of knowledge and experience. Our varied life journeys require adaptation as we develop new skills and abilities. In a similar way, businesses need to change and adapt to evolving market conditions and a key  to this, is improved creative intelligence.

Keeva Stratton is the director of Quip Brands, a collection of experienced and inspired storytellers. Keeva has studied and practiced communicating through language, film, and even law studies. Keeva combines this expertise, to help her clients develop bold ideas that capture attention.

In today’s episode of Be The Drop, Keeva explains how to use your authentic voice to expand your branding. Keeva teaches us to elicit emotion in our stories, to learn from diverse perspectives, and shares her top tips to help businesses build their creative intelligence.

Keeva Stratton Discusses Creative Intelligence

“If you’re not feeling that sense of fear, you’re probably not doing it right.”

Listen now to the full episode:

In this episode on creative intelligence, you will learn:

  • Why you need experts for every aspect of your business
  • To appreciate and value your creative colleagues
  • Openness to creative opportunities and trusting the creative process
  • How to expand your perspective beyond the narrowness of habit
  • Important considerations in communication with stakeholders
  • The importance of a clear and open workflow and hierarchy
  • To go deep in your self assessment, despite the discomfort
  • To adapt to the inevitable of business revisions over time

“Dialogue is the most relevant skill that you can have with business communications.”

Keeva Stratton and Amelia Veale

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.

Cheers!

Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

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About the Author: Amelia Veale

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