Rebellion & Creative Branding with Matt Minear [Podcast]

Storytelling that engages and inspires requires you to tell the right story to the right person. You need to use their language and tone, in order to create relevance and build trust. Storytelling is an art. How we translate that to world of business, especially in the fickle world of digital and social media, requires the culmination of numerous elements and delivery via creative branding.

My guest this week, Matt Minear, describes himself as a “Creative Rebel” and is the co-founded of Adelaide creative agency, BAD. Matt believes in challenging the status quo, and in doing so, creating impactful creative branding that gets noticed.

In episode 198 of Be The Drop, Matt discusses the similarities between creative marketing and skateboarding. He also reveals his top tips to help businesses future-proof themselves for success by implementing changes now to meet the needs of the next generation.

Matt Minear from BAD discusses creative branding

“The fundamental rule of branding is to tell the truth.”

In this episode on creative branding, you will learn:

  • The cut-through power of challenging the status quo
  • The constant evolution of business & why it’s important to continue learning
  • Matt’s thoughts on the interplay of social contribution and business culture 
  • Why business is a marathon, not a sprint
  • How we can build leaders in the younger generation 
  • The role of creative branding in positive societal change
  • Why businesses need to change now to meet the needs of the next generation
  • Matt’s tips for businesses considering working with an agency 

“Getting attention is easy. Getting them to convert, to lean in and come along with you – that’s the hard part.”

Matt Minear and Amelia Veale on Be The Drop Podcast


Are you an Australian entrepreneur who is considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.


Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to Be The Drop podcast in Apple Podcasts here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.


Share this:

» Need Marketing Support? We've Got Exclusive Birthday Special Offers!...

About the Author: Amelia Veale

Yes! Help me unlock Storytelling Superpowers!

Sign up to receive our latest blog posts, interviews and top tips to super-charge your brand storytelling.

Enter BETHEDROP in checkout for 10% off unlimited music for your next project We've put together simple to follow instructions to help you record the best quality audio from online meetings to turn into podcast content.