Your corporate identity is about so much more than just your logo and brand colours. Your identity or brand is the essence of your business that distinguishes your organisation or product from your competitors, in the eyes of your customers.
Sipros Giannos is the Design Director of DesignLab, the business he started to answer a marketplace need for a more flexible, targeted and collaborative approach to design. His focus is to deliver creativity that visually connects your business with your clients.
In today’s episode of Be The Drop, Spiros tells us why consistency is key for corporate and brand identity, we talk about how brand perception extends right through to customer service and he shares his top tips to help you improve your visual branding and corporate identity.
“To build a successful brand, you need to really value the image of your business.”
Listen now to the full episode to hear Spiros’ visual branding + corporate identity tips:
In this episode on corporate identity, you will learn:
- People buy from people so treat your customers + staff like family
- It’s human nature for people to make initial judgements on visual appearances
- The challenge for small business owners to create balance in work and family life
- How to get people to value your business at first glance
- Why every business should have a brand style guide
- The value of taking your business through a brand audit
- Why you need to commit to on-going brand maintenance
“If you don’t give something a go, how will you ever know? “
If you want some more insights on how to start podcasting, check out this podcast episode where I recap the lessons I learnt after my first year of podcasting.
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