Many factors create culture. History, media and language all play a part in what makes up Australia. But community is perhaps what makes each of us Australians. The Community Broadcasting Foundation is committed to help amplify a diverse range of community voices. Businesses should also support these voices, if we’re to make a positive impact, socially and commercially.
Jon King is the Grants Manager of the Community Broadcasting Foundation (CBF), a small charity that funds community media projects. The CBF looks after 450 community media initiatives across Australia, giving voices to thousands of everyday people, including many minority voices that may not otherwise be heard.
In today’s episode of Be The Drop, Jon discusses the place of community media in today’s society. He provides extremely valuable tips on how to get started with your community media project and why it’s so important to share your story or passion.
“If you’re thinking about making media, making a series, making a podcast; the best thing you can do, is pick up your phone and do it.”
Listen now to the full episode:
In this episode on the Community Broadcasting Foundation, you will learn:
- Why it’s important to consider the gender narrative in relation to your business audience
- How you can get involved with Community Broadcasting Foundation
- What sort of media broadcast concepts have been successfully funded
- Advice with applying for broadcast funding
- How to get started with your planning and demo broadcast
- Tips on identifying and reaching your broadcast audience
- How to repurpose content for additional delivery
“Who is your audience, who is the primary beneficiary? If you’re making a programme for everybody, you’re actually making a programme for nobody.“
Narrative Marketing is currently working on a documentary series, Transcending The Gender Narrative, made possible with support from the Community Broadcasting Foundation. To find out more about the funding support they provide, visit cbf.org.au
Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.
If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.
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