As we come towards the end of our online Storytelling SEO Basics program, rolling out on Facebook, this podcast episode, packed with practical SEO tips from someone who’s worked in the field for 18 years, is perfectly timed!
Yes, 18 years! (Wow, who knew SEO had been around that long!) Chaz McGregor’s SEO journey began around the turn of the millennium, working for one of the original search engine businesses in Adelaide. Now, his business New Order Digital manages the complex digital advertising requirements of multiple brands.
From the beginning, Chaz has been captivated by the power of being able to bring people to a website and turn them into customers. Though it’s often described as “the dark arts”, Chaz describes SEO as “the foundation to your website that will pay off over time.”
In today’s episode of Be The Drop, we chat all things SEO, including tools to make it all easier for small businesses. Plus, Chaz reveals his top SEO tips and future predictions…
“Nowadays, you really have to work hard to prove to Google that you deserve to be on the front page.”
Listen now to this episode to get all of Chaz’s digital advertising + SEO tips:
In this episode you will learn:
- A brief history of SEO: the impact of Google’s algorithm on the internet
- Where to start with Google and SEO > we also cover this in our blog post What is SEO?
- The importance of blogging and keywords to your search ranking
- Some fundamentals and tactics of off-page SEO and backlinking
- Some fantastic SEO tools you can use to make everything easier
- How to improve your online presence locally to your business
- Chaz’s top tactic for promoting your blog content to your audience
“SEO has evolved massively. It’s so competitive now and there are multiple complex layers to it.”
I can’t wait for the next instalment of Be The Drop, to bring you more SEO tips and business insights. Everything in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments!
Want more? We’re currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program – where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content.
For subscription and channel details and links, scroll to the bottom.
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