Accessing Business Resources: Tips For Founders with Peta Ellis [Podcast]

Business founders are hard working, driven people. We commit 100% to our business(es), but with the burden of small business financial pressures, it can often feel like we have to juggle everything ourselves. However, my guest this week understands how important it is for founders to be part of a tribe and share business resources in order to support growth.

Peta Ellis knows a thing or two about growth. As CEO of River City Labs, the company grew 550% and post-acquisition expanded into 3 states. Now, as co-founder of Tribe Global and Peak Performance Persona, Peta delivers programs that help business founders to create good personal routines and helps in building healthy business eco-systems, frameworks and infrastructure.

In today’s episode of Be The Drop, Peta discusses some of the real issues facing founders in tech and business today, including the personal and business resources available to help them. She reflects on the most important factors determining business founder success and the power of storytelling in connecting with your tribe.

Peta Ellis shares her top business resources

“When you run a company, it takes a huge toll on your mind, body and relationships. The risk is that you become your business.”

Listen now to the full episode:

In this episode about business resources, you will learn:

  • The timescale necessary for serious business growth results
  • The importance of training when scaling companies
  • How to tap into the business resources available to you as a founder
  • Mechanisms for giving Australian organisations the experience of busy eco-systems abroad
  • How to look after the most important thing in your business – you!
  • A major factor in determining your success as a business founder
  • The power in being really honest about what you want

“Storytelling is hugely important. Founders love hearing from other founders because they’re a trusted source.

Amelia Veale and Peta Ellis At SouthStart


Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.


Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

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About the Author: Amelia Veale

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