Understanding business publishing within content marketing is one of the most critical of marketing’s key elements. “Marketing” in the digital world is really a function more than a role now, given the remit is so broad. Seeing one aspect of this function as a ‘publishing capability’ provides SMEs with a powerful tool to help then grow their business.
Leticia Mooney is a publisher and content specialist, and Queen Pixie at her business, Brutal Pixie. Leticia has published three books, written boundless blogs, and directed content departments for many businesses, giving her the expertise to train others, consult, and publish great content herself.
In today’s episode of Be The Drop, we delve into the hearts and minds of audiences, exploring the practice of creating content, and discuss the many facets of marketing a digital world. Leticia explains her approach to content marketing, and the value of business publishing skills to SME’s.
“Design your life. If you’re waiting for a time in your life to live your best life; what are you doing today?!”
Listen now to the full episode:
In this episode on business publishing, you will learn:
- How to relate to your target audience
- Understanding the relationship between you and your audience
- To embrace change and unconventional practice
- The value of honesty and being the brand without “BS”
- Owning your opinion, your brand can be honest without being offensive
- Why business publishing is a broader term than you expect
- How not to burn out, and work healthily on your own terms
- What a healthy client relationship looks like in practice
“I can just switch off. People may not understand that because they don’t have hobbies, or a life outside of work, and that is a dangerous place to be.”
Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.
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