Using Brand Values To Tell Your Business Story – Mai Kitchen, Adelaide

It’s always a pleasure talking to a business owner who is inspired by their long-term vision. Dan Giang of Mai Kitchen, Adelaide, is one such business owner.  He understands that day-to-day running of a business can often be tough; focusing on the bigger picture is a positive way to help him jump the daily hurdles.

So inspired by his mum’s cooking, he named his restaurant after her and has built a business entirely driven by his fond memories of good, home cooked, family meals. He’s not in the food business, he’s in the feelings business; and he’s not without ambition either, remarking: “I wanted to have my mum’s name known throughout Australia.”

In today’s episode of the Be The Drop podcast, Dan talks about giving back to the community, brand values, and we even got to test his amazing mock-meat and – I tell you what – “I can’t believe it’s not meat! 


Our restaurant is an extension of us. It’s our home. From the moment they walk through the door to the moment they leave, we want customers to feel like family.

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Listen to this episode to hear Dan chat about how to make customers feel through unique experiences and special moments:

In this episode you will learn:

  • What it means to have a really clear brand vision
  • The importance of selling an experience rather than a product
  • Top tips for successfully promoting events
  • How a clear understanding of your WHY informs WHAT you do (more on the strategic importance of understanding your WHY to tell your business story, coming soon to the blog – subscribe today!)

“A restaurant is an public place where people come together to share moments and experiences.”

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Dan’s interview really illustrates how a personal passion can become a thriving business. By having a clear vision of replicating authentic Vietnamese home cooking, Dan has created a restaurant and an engaged community around it. He really embodies “be the drop”!


Cheers for tuning in and listening to Be The Drop; keep scrolling to get our free thank you gift! I can’t wait for the next installment to bring you more of the best marketing strategies for small business and tips to make you a better brand storyteller. Everything Dan said makes sense to me. But does it makes sense to you? I’d love to hear your comments! And if you want more behind the scenes stuff and bits not included in the show, head over to our Facebook pageInstagram or Twitter.

Amelia xx

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About the Author: Amelia Veale

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